Introduction and Objectives
understand what business planning is and is not
identify the shortcomings of traditional SWOT analysis
introduce the latest business planning process
Analyse the Current Marketplace
assess the current market situation using industry standard
tools
e.g. Boston Matrices, Porters Analysis, STEP
develop factual conclusions
Conduct an Environmental Analysis
identify likely future changes in the market place and local
operating environment
assess the likely impact of these changes
Identify the Market Opportunities and Risks
maximise and capitalise on the most important Market Opportunities
minimise the identified Risks
Complete a Competitive Position Audit
identify sources of competitive advantage
assess the Company's advantages and disadvantages
prioritise the company's training needs
MORCAD Analysis
visually represent the current situation
Objective Setting
identify the Critical Success Factors
develop SMART, output focused objectives
improve the accuracy of sales forecasting
Devise Relevant Action Plans
construct resource and tactical action plans to achieve
the company's
strategic aims and business objectives
Assessing Return On Investment
analyse the financial return on investment of achieving
specific objectives
complete the profit & loss, contribution account
Monitor and Control the Plan Implementation
highlight the required monitoring and control tools
identifying the optimal review periods
