Course Objectives - Key Focus for the Workshop
business management
personal SWOT
Types of Communication
letters
memos
e-mails
reports
Objective of Correspondence
what do we know about the reader/s?
selecting the relevant information
Factors Contributing to Poor Correspondence
progress international examples
Evaluation Checklist
questions to ask about the correspondence
Preparation and Planning
use of time
mindmapping
gathering appropriate detail -demonstrating knowledge
adopting a strategy
structure - composition, layout and presentation
'tone' of correspondence
Motivating the Reader
using the learning tool 'AIDA' to ensure:
the document is read
action is taken - where appropriate
Balancing Personal Style, Company Culture and Customer
Needs
achieving a suitable compromise
Reader Appeal - general and specific
relating your ideas to the interests of the reader
Effective Use of Words, Grammar, Sentence Length and
Punctuation
common pitfalls
avoiding ambiguity
using appropriate language for the audience
Proof-Reading and Spellchecking
the Snatch Test - testing for:
ease of reading
ease of understanding
picking key points
Essential Rules and Guidelines for Effective Business
Writing