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Course Details

Duration:

Dates:

 
 

Pricing & Discounts

1 Place

£795 + VAT

2 Places

£715 + VAT

3 Places

£675 + VAT

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This course is available as a in-company programme and can be tailored to your specific needs. For further information Click Here












 

MARKETING PRINCIPLES

Whether it be a Product, a Service Offered or even an ‘Image’, Marketing is central to almost every business growth or improvement principle.
This 2 day workshop will give candidates an understanding of, and the skills to apply, the power of Marketing Principles.

Who Should Attend And Why

Anyone looking to create or improve a business image or to promote, market and increase sales of products and/or services

By The End Of The Workshop Participants Will Be Able To:

Use Marketing Tools to identify and optimise Business Development Opportunities

Create an effective Marketing Plan to promote Products and/or Services

Develop Marketing concepts to ‘sell’ the full potential of your organisation

Produce meaningful Market analytical facts and Business Creation strategies

Maximise the Value Proposition of your Product and/or Service

Segment your Market to efficiently target Sales Growth Opportunities

Leverage the power of Branding

Produce a compelling Marketing Communications Plan

Select the correct Channels to Market for your product / service

 

Workshop Overview

SWOT Analysis
A practical mapping tool to analyse your current business situation using a Strengths, Weaknesses, Opportunities and Threats matrix.

Tools to analyse your Products and Market
The Marketing Mix (4 P’s of Marketing)

The Product / Service Offering
What is the Product/Service that you are Selling?
How can your Organisation gain a competitive advantage?
What is the Unique Selling Point?
How to leverage the Branding
How to create sustainable Business Development

The Place
How to ‘reach’ Customers that the others can’t reach!
Targeting of Customers
Segmentation
Competitive Analysis
Customer Relationship Management

The Price
How to make people ‘buy’ your Product / Service
What is your ‘added value’?
How do your CUSTOMERS value your Services?

The Promotion
Satisfying your Internal and External Customers
Creating Awareness
Creating and Protecting Image
Protecting Branding
Effective Public Relations
Innovative Copywriting
Marvellous Marcoms – brochures, collateral etc
Creative Communications
Excellence in Exhibitions

Product / Service Management
A Product / Service Analytical Tool to identify which areas of your business you should be prioritising.
Using the Boston Matrix to identify your Cash Cows, Stars, Question Marks and Dogs.

Markets and Channels to Market
Identifying segmentation through analysis of New Markets, New Products, Existing Markets and Existing Products utilising the Ansoff Matrix
Exploring Channels / Outlets to market and sell products: Direct, Distribution, Associates, Agencies, Catalogues, Mail Order, Internet, etc

Advertising and Copywriting
Creating Compelling Copywriting
Inspirational Advertising and Promotion
Marketing Communications

 
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